Direct with Heiko
No account manager, no junior handoff. The person you talk to is the person who builds it.
Premium brand and web design for US small businesses — fixed price, fixed timeline, and a launch that carries your search rankings with it.
Projects start at $5,500 · Typical build: 4–6 weeks

No account manager, no junior handoff. The person you talk to is the person who builds it.
Every rebuild ships with a full crawl and a redirect map, so launch day doesn't cost you traffic.
Scope and timeline agreed before we start. No hourly billing, no scope-creep invoices.
A new site goes live. It looks better. Then the calls slow down, and nobody can say exactly when it started. The old URLs were never redirected, the pages Google ranked no longer exist, and six months of leads are gone before anyone opens Search Console.
That's not a design problem, it's a process problem — and it's the part most studios skip. Handled properly, a rebuild is the cheapest growth you'll buy all year.
Three ways to work together, depending on where you are.
For businesses building their first real website.
For businesses replacing a site that already ranks.
For businesses running on more than a website.
You'll always know what's happening, what's next, and what I need from you.
A 30-minute call. Your business, your customers, what the current site isn't doing. If we're not a fit, I'll say so on that call.
Sitemap, copy direction, and the full design — starting with the homepage as the reference for everything else. Two revision rounds built in.
The site gets built, and your old site gets crawled. Every URL that matters gets a redirect before anything goes live.
Launch day, then 30 days of monitoring: Search Console, analytics, crawl errors. I watch the numbers so you don't have to.
Typical timeline: 4–6 weeks · Fixed price agreed before step 01
Your site runs on React, deploys to a global CDN, and sits behind enterprise DNS. The tools aren't the point — the point is that nothing here is a plugin that breaks in eighteen months.
Pick the option that fits best.

Formr Studio is one designer, not an agency pretending to be small. That's the point: at this size you get the person who did the strategy, drew the logo, wrote the redirect map, and pushed the site live. From the first call to 30 days after launch, you're talking to me.
I work almost entirely with US businesses, I schedule calls in your morning, and I answer my own email.
Clear answers on cost, timing, SEO, and how we'd work together.
No sales call. I'll read your details first and come back with a real answer.
Projects at Formr Studio start at $5,500 for a focused launch site and typically land between $9,500 and $20,000 for a full brand and website build. The number depends on page count, how much copy and brand work is needed, and whether an existing site has to be migrated. You get the exact figure in the proposal before anything starts, and that figure is what you're invoiced.
Because $9,500 buys the whole project, not a template drop. It covers strategy and sitemap, copy direction, a full custom design starting from the homepage, the build itself, a crawl of your old site with a complete redirect map, structured data, performance work, and 30 days of post-launch monitoring. A US agency quoting the same scope will usually land between $25,000 and $40,000, largely because you're also paying for account managers, sales overhead, and junior handoffs — none of which exist here.
Four to six weeks from kickoff to launch for most projects. Week one is discovery and sitemap, weeks two and three are design with two revision rounds built in, and the remaining time is build, migration, and testing. Larger scopes get a longer timeline, but the launch date is agreed in the contract either way.
Not if the migration is done properly, and it's included in every rebuild. Your existing site gets crawled, every URL that carries traffic or links gets mapped to its new destination, and the redirects go live at the same moment the new site does. After launch I watch Search Console, analytics, and crawl errors for 30 days and fix anything that moves in the wrong direction.
A primary logo and its variations, a type system, a color palette with usage rules, and the basic applications you actually need — favicon, social profile assets, and document or invoice styling. Everything is delivered in editable source files plus exported formats, and you own all of it. The identity is designed against the website, so the two never look like separate projects.
Almost all of my work is with US small businesses, and the studio is set up around that — pricing in USD, US English copy, and calls scheduled in your morning. I do take projects elsewhere when the fit is right. The easiest way to find out is to send the details and I'll tell you honestly.
Thirty days of monitoring are included: Search Console coverage, analytics, crawl errors, and any redirect issues that surface once real traffic arrives. You also get the handover — accounts, files, and a short walkthrough of how to update content yourself. Beyond that, ongoing support is available monthly, but nothing obliges you to keep paying me.
I build on a modern React stack deployed to a global CDN rather than on page-builder platforms, because plugin stacks are where most sites quietly break. If you're currently on WordPress, Squarespace, or Wix, that's a normal starting point — I migrate from all three regularly, including the content and the URL structure. If you specifically need to stay on your current platform, I'll tell you upfront that I'm not the right fit.
Nine phases, each with a defined end point. You always know what's being worked on, what's next, and what I need from you — no silent weeks and no moving targets.
Scope, fixed price, and a launch date, signed before anything starts.
A call about the business, then a full crawl of your existing site.
Which pages you actually need, what each one has to do, and what it should say.
Color, type, and logo decided in one round rather than drifting for weeks.
The homepage is designed and approved first, then everything is built against it.
Every remaining page, built against the approved homepage and tested on real devices.
Every URL from the old site mapped to its new home and tested on staging.
A final pass on speed, accessibility, forms, and links, then your review.
Launch day, then thirty days of watching the numbers and reporting in plain English.
Fixed scopes, fixed timelines, no surprises. Pick the engagement that fits where you are.
Tell me about your business and what the current site isn't doing. I read every inquiry myself and reply within one business day — with an honest answer about whether I'm the right fit.